This is outside the comfort-zone for many Pastors and church leaders. Historically, we’ve been tuned to put all our efforts into the “Weekend Services” (which is still mega-important), and measure our effectiveness based on how those services go. But now, more than ever, we have to be open to leading our people with the most effective tools and methods we can. With “stay-at-home” orders and limitations on how many people can gather publicly, our people have more screen-time than ever before, but this is where we turn an obstacle into an opportunity. We have the tools at our fingertips to reach them, but only if we are open to change and willing to be intentional with our efforts.
You can get ideas from other churches, but your church social media calendar will be unique. Don’t over-complicate the process, but don’t move too quickly either. Creating a well-though-out calendar will help you so much as you tackle this ministry. It will provide the consistency needed to make this a success.
For example, at my church, we have people who take pictures on Sundays and upload their pics into a shared storage account. We have a person who is responsible for picking a great picture of the preacher from Sunday, and overlaying one of their big points. But we have one person who is totally responsible for making sure things get done and posted on the correct day.
Creating a strategy around your church social media is one of the most effective things we can do right now. Don’t be afraid or “too proud” to reach out to other churches who are already doing a better job with social media, and ask for their input.
Good Luck as you dive into this. We believe in you as a leader, and pray for you as you lead through one of the most interesting and difficult time of our generation.
You can do this.