As leaders, it’s up to us to LEAD our people to give.
Check out these ‘incredibly discouraging’ findings:
Those numbers are honestly pretty discouraging, but there are ways you can improve this at your church. On the contrary, some churches are seeing their giving trends going UP. But it’s not by accident. We, as leaders, have to recognize these trends and lead our congregations to be the givers God wants us to be.
Some people think the church just wants their money. Thanks to some poor examples and the public exposure of bad leaders, people rightfully have a bad taste in their mouths when it comes to trusting the church with their money.
But we can’t let that keep us from talking about giving in our churches.
First of all, we need to teach about giving. I don’t necessarily recommend having a Giving Series every year, but it IS healthy to bring a message about the importance of GIVING – not only of their money, but of their Time, Talents AND Treasure.
Also, there shouldn’t be a 30-minute lecture, but some kind of mention about Giving in your discovery class, membership class, growth track, or whatever you call the process for people getting involved at your church.
The biggest way to talk about it is Weekly in your Services. Yep – Every week. And it doesn’t have to be offensive or off-putting. Some churches do this in the middle of service, and some do it at the end. At my church, we have a “transition” between the worship and the message. During that 5-7 minute transition, we say a few intentional things about what’s coming up, etc. But we always talk about giving.
Something like this, “Hey, as our ushers are joining me, we always want to give you the opportunity to give. We’re so thankful for your generosity, and being such a giving church. There are several ways you can give. You can give here in the service as they pass the buckets. You can give online through our website. Or you can text “Give” to the number you see on the screen. Listen, thank you so much for giving. You’re the reason our church is able to do what it does for God.”
Simple, Non-offensive, Encouraging…and yet, it communicates the message of Giving.
If you don’t talk about it, it will fall out-of-mind for those who have not yet developed the habit of consistent giving.
This is the real world your congregation lives:
Digital Giving isn’t the only thing you should offer, but it’s something you should definitely be offering. You should still offer the option for people to give with cash and checks, but more than ever, people want other options that make sense for them.
There are some fears about digital giving: Pastors think it’s too complicated, it’s too expensive, it’s not spiritual-enough, and it will cost a fee for transactions. But those fears are keeping churches from being relevant and seeing an increase in their giving trends.
The truth is that digital giving is easier than ever for your church to implement. Faith Teams (and other companies) make it easy for you to add a Giving button on your website, setup Kiosk stations where people can give on a tablet in your lobby, or simply text-to-give, making the entire process simple & fast.
Bottom line: If you aren’t offering digital giving, you’re missing out on income. And it doesn’t have to be hard.
Make it easy & convenient for your members to give the way that makes the most sense to THEM.
Another benefit of recurring giving is that you don’t have to worry about those cancellations or absences. Sometimes, weather and other factors cause us to cancel our weekend services. In those weekends, giving dips drastically – there’s no doubt about it. Also, what about when people are for sickness or vacation? We all know that sometimes that income never arrives when they have to miss the weekend. But with recurring giving, their gift comes in just as always.
Some people say that Recurring Giving isn’t spiritual-enough, that we should bring our gift each week and actively give it to God. Respectfully, that may be your conviction, but it may not be the conviction of everybody. People who decide to intentionally setup recurring giving to their church are doing it as a response to their commitment to God, and God honors that as much as He honors a person who writes a check and manually puts it in an offering plate each week.
Recurring Giving is a simply a tool your church can use to allow people to setup a system where their gift is always accounted for, and it can definitely help increase giving at your church.
All that is possible because people GIVE!
One of the most powerful things you can do is to build celebrations into your communications from the stage. Talk about how your Kid’s Ministry area is better than ever, and that happened because of your gifts.
Don’t just talk about the Win – Link it to the Faithful Giving of your members.
People want to KNOW that their gifts are Making a Difference!
It’s simple, but powerful. And if you will build those intentional statements into your communications, people will feel more fulfilled, and naturally, you’ll see more gifts come in over time.
Communicate about it in a life-giving way, give people options to give how they want to, and celebrate how their gift is making a real difference. These things require us to be intentional as leaders.
As you do these things, you’ll see God bless more and more, and you’ll set the tone for giving to increase in your church.
Faith Teams gives you access to all the latest Online Giving tools, such as website forms, kiosk mode and text-to-give.
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