You’re probably hearing a lot about church texting, and why your church should be using text messaging.
Why is texting in church so popular these days?
Truth is, a lot of what you see is simply marketing. Some companies even go so far as to create false urgency, trying to convince you that your church should buy their problem-solving tool.
However, text messaging is a very powerful tool, and it should definitely be a part of what your church is doing.
One of the first things you should note is that Texting shouldn’t be the only way (maybe not even the primary way) that your church is communicating.
When it comes to church communications, there isn’t just one single way to do it.
- Sometimes a phone call is best.
- Checking on somebody in the hospital.
- Needing to talk about a sensitive subject.
- Sometimes an email is best.
- Sending longer messages
- Sending details about upcoming events
- Sending information about teams and groups they want to be a part of
- Sometimes a post on social media is best.
- Upcoming Series
- Church-wide celebrations
- But, sometimes a text message is the most effective and appropriate way to communicate.
One of the reasons SMS text messaging is so popular is because of the fact that they get noticed and opened at a much higher rate than other types of messages.
Check out these stats:
- Message received and read through Twitter: 29%
- Message received and read via Email: 29%
- Message received and read through Facebook: 29%
Now check out THESE stats:
- Message received and read via SMS Text Message: 94%
- Text Messages Read within the first 3 minutes after receiving it: 90%
There’s no denying the fact that this method of communication is extremely powerful, and that your church needs to be using it.
However, it’s also important to understand that if you use it too much, you can actually LOSE some of the effectiveness of it.
So YES, you should use it. But NO, not all the time.
- Checking on somebody in the hospital.
- Needing to talk about a sensitive subject.
- Sending longer messages
- Sending details about upcoming events
- Sending information about teams and groups they want to be a part of
- Upcoming Series
- Church-wide celebrations